The OSX is the Message

/ labeled folders within mac osx - readable when arranged by date-created

Meaning will often emerge or shift when recontextualized. In an intential misuse of the folder system, a tried and true part of most operating systems, the first chapter from Marshall McLuhan's Understanding Media set in Macintosh OSX finder by naming folders line by line.

(If you know how this folder setup could somehow be migrated online, and open for anyone to edit and add to, please get in touch via email and let me know.) In the meantime, download the project here:

medium is the message . zip